Evolving Potential Market

Initially, the book buyers’ markets include:

·         City of Glendora, California, the Castle of Rubelia’s hometown.

·         Glendora Village Bookstore whose owners are ready to have me make presentations.

·         Glendora Historical Society (GHS), which presently manages Rubelia and organizes most of its tours (http://tours.rubelcastle.org/).  Former Rubelian friends compose most of the committee that manages Rubelia’s day-to-day activities.

·         Tours that visit the Castle.  

·         San Gabriel Valley of California and its bookstores, clubs, organizations, etc.

·         Thousands of friends Michael had and has around the world and, maybe, those Holland American Cruise Lines captains and their relatives who comped Mykee and Kaia with free cruises.  (See Chapter 14 Cruisin).

·          Bookstores where David Traversi’s self-published earlier book about the Castle (One Man’s Dream: The Spirit of Rubel Castle.  David sold over 1,300 of hose books.  Glendora’s Village Bookstore and the Glendora Historical Society were major sellers for David.

·         Bookstores in the Bay Area, especially those in my Marin neighborhood where some may recognize my name. 

·         Bookstores in Scottsdale, Arizona, where Michael’s cousin is the well-known artist Austin Deuel and author of Vietnam: Even God is Against Us.  (See Chapter 1 Grandfather teaches about enterprise and reservoirs.).

·         Bookstores in the DC/Annapolis area where the Pharm’s Phunny Big Guy, Ted Shepherd, resides.  (See Chapter 12 Ted thunders and breathes for Michael.)

·         Bookstores in the Virgin Islands, especially at the Mongoose Junction shopping plaza on St. John, Virgin Islands, built and managed by Rubelian Pharmer Glen Spear, adjacent to which cruise ships dock.  Bookstores in Washington State, where Glen is building another Rubelian refuge, may also be open to reading about what Rubelian Glen did prior to becoming one of the most admired builders in the Virgin Islands.  (See Chapter 7 Every Town Needs a Castle, Bock’s Box Boy in the Box Factory.)

·         Radio, television, community groups, clubs, etc., that are open to presentations.  Jim Foster’s west coast radio show on books.

·         Excel spreadsheet for one of the Glendora High School classes that has about 300 email addresses.  Hopefully, more class lists will be found from the five years I taught.  The students made me a very popular teacher, as stories from the Appendix Chapter of the book suggests.  If marketed, those students should buy some books.

·         Alumni lists and class notes postings or coverage in Alumni magazines from my Cleveland St. Ignatius High School, where I was a respected student and athlete; St. Joseph College (Rensselaer, Indiana), where I was an athlete and selected to Who’s Who in American Colleges & Universities; Claremont Graduate University, which I attended on a Lincoln School Fellowship to complete a Ph.D. after Peace Corps service; and San Francisco State, where I completed an MA (ABD) in Broadcast Journalism.

·         Placement in bookstores of the schools attended, as well as in at least the towns where I have worked and was born.

·         ACT Contact Manager email list, which has about 8,200 contacts of which about 3,800 have valid email addresses.

·         Twitter and Facebook account that I have recently started sluggishly building that has about 100 friends. 

·         Two web sites and my personal site merged under the AWSC site:

·         www.WorldServiceCorps.us over 10,000 visitors

·         www.PeoplesLobby.us about 3,000 visitors

·         www.dwaynehunn.biz/rubelia.htm about 2,874 visitors

·         Radio, television, group presentations on People’s Lobby’s public policy issues at which the book can be mentioned and connected.

 

This 60.000 word book with 70+ pictures and illustrations overlaps into several bookstore categories, such as history, community building, humor, memoirs, pop culture, adventure, building, education, recycling, and wry but wise public policy.

Additional potential markets may include those interested in:

·         Recycling, throwback architecture, and unique building.

·         Undertaking different approaches to impossible challenges.

·         Passing down the wisdoms of elders and old-fashioned approaches to life.

·         Educating for life long learning via trying, doing, and building.

·         Emulating how different Americans should learn, grow, and blend as communities and nations.

·         Learning daily about healthy community living.  (Call it “communal,’ and Archangel Michael will kick out the ladder from which you are picking Rubelian avocadoes.) 

·         Viewing pictures and stories that will draw some smiles.

·         Using wholesome tales, accomplishments, and adages from which to inspire and undertake challenging, wholesome, and enriching approaches to life.

·         Living cheaply…  Really cheaply.

·         Building cheaply…  Really cheaply.

·         Chuckling about phun ventures.

·         Making movies about healthy adventures based upon the characters and Rubelian Castle built by them.

 

When the economy throws lives into turmoil, book buyers often search for old fashioned or forgotten insights that lead to a more cost effective and meaningful life.  The books they pick up, they hope will contain an itty-bitsy bit of fun between their pages.  While readers unfold this book’s pages, they’ll inhale their own insights, while remembering and capturing smiles and memories of their own. 

For those who have oversubscribed their imaginations and work ethic to a couch and television clicker, this picture-laden book attempts to stem the spread of mental and physical flaccidity by buffing up their imaginations, as well as their “Just do it” muscles.

I love telling Pharm stories and look forward to helping sell the book by doing more than what a publisher expects -- speaking at bookstores and on electronic media, sharing my email lists, using my fledgling social networking accounts, marketing with guerrillas, showing \power point presentations of Rubelia and other related projects where appropriate, etc.

Finally, in these searching times, this is more than a book of insightful stories or building a castle out of junk.  It is book about planting and spreading a healthy idea. 

To be a smart, healthy nation of doers, Every Town Needs a Castle, HOW “different” people build COMMUNITY TREASURES that produce smarter people, nations, and world. 

This is a book about spreading the Rubelian Castle’s spirit of recycled hard work and common sense into more communities.  By doing so, we partake in rebuilding the healthy community that a credit driven consumer society has poisoned. 

This book also serves as part of a series of books that builds healthier communities and smarter public policies by broadening perspectives and experiences so that we all live amidst stronger communities.  The books:

1)      Every Town Needs a Castle, how  “different” people build community treasures that produce SMARTER PEOPLE, nations, and {d. 

2)      oRDINARY pEOPLE dOING THE eXTRAORDINARY, tHE sTORY OF Ed and Joyce Koupal and the Initiative process.   by Dwayne Hunn and Doris Ober.  (Placed by Ralph Nader in his Top Ten Books to Read for 2009)

3)       THE NEEDED 21st CENTURY ARMY: American World Service Corps, how people’s lobby’s awsc congressional PROPOSALS DRAMATICALLY raises our public policy iq and improves almost everything.  (Work has started on this and its title).

4)       SCARS.  (novel manuscript completed, not edited.)

 

This platform of books meshes well with each other and with experiences and stories that I enjoy telling around them as exhibited here at this Peace Conference speech  (or paste http://www.youtube.com/watch?v=pRbaWfRantA .)